Decoding Your Health

The Ask: Design on-shelf and direct-to-consumer packaging leveraging new brand guidelines for Chronomics/Hurdle.

The Solve: Chronomics was not only transitioning their brand to Hurdle, but also expanding their capabilities for at-home health testing, moving beyond COVID. We began by decoding the user journey, understanding how design can alleviate human error in somewhat confusing category. Our packaging design not only stress-tested the new assets, but also helped expand the system moving forward.