Chronomics

The Ask: Design on-shelf and direct-to-consumer packaging leveraging new brand guidelines for Chronomics/Hurdle.

The Solve: Chronomics was not only transitioning their brand to Hurdle, but also expanding their capabilities for at-home health testing, moving beyond COVID. We began by decoding the user journey and understanding how design can alleviate human error in somewhat confusing category. Our packaging design not only stress-tested the new assets, but also helped expand the system moving forward.