Cuervo Agave Nectars

The Ask: In order to celebrate their commitment to sustainability, Cuervo asked Superfantastico to create a brand mark that could live of a suite of sustainable products made with Cuervo recycled agave. The first to launch was a new line of agave nectars. Each flavor is meant to inspire bartenders to create delicious drinks and keep Cuervo tequila top of mind.

The Solve: Leveraging the iconic lines and shapes from the Tradicional labels, we build a design system that highlighted the agave fields with nods to the flavors imbued within.