She Will Fight

The Ask: Help She Should Run meet the moment with a new campaign and initiative that focuses on inspiring exhausted and dispirited women to do something - anything - that can make an impact right out their back door.

The Solve: Lean into female-centric activist culture to create a ‘zine/riot grrrl vibe for the design. We wanted to maintain a connection with She Should Run but make it feel scrappier, more DIY.