Graduwit

The Ask: Create a full branding and identity system for Graduwit, a start-up focused on bringing the processes of Madison Avenue to college consulting and essay writing; helping each kid brand their own unique brilliance and attributes for winning college submissions.

The Solve: Built by advertising industry vets, the brand itself needed to reflect a high level of both design and copy chops. It needed to feel breakthrough but approachable; collegiate, yet creative.