Jose Cuervo Authentic Margaritas

The Ask: Update and expand the full line of ready-to-drink, ready-to-serve and ready-to-mix Jose Cuervo Authentic Margaritas.

The Solve: Building off an existing core design, we developed a full line of RTD margaritas that brings the flavor and fun to life in a more premium way. In addition to the core flavors, Superfantastico helped introduce Light, Double Strength, and Limited Edition collabs.